Hot water (oyuwari), in a warm cup. Cinnamon with it.
Hot water is the Kagoshima serve and it earns its reputation: heat pulls the earth and the sweetness up out of the glass. Cold water does the opposite and lengthens it without changing its shape.
Cinnamon on sweet potato is a pie. A stick in hot water with the spirit, or a light syrup. Winter.
Hot water in the cup first, then the shochu, six parts shochu to four of water. No ice. Then the accent on top. If it's too strong, a little more water next time.
What it tastes like
Imo shochu from Kyoya Shuzo in Miyazaki. Importer's tasting notes: rich, full bodied. The profile below is built from the tasting notes its importer publishes.
sweet potato
rich
full-bodied
Sweet
3/5
Body
5/5
Aroma
4/5
Fruit
2/5
Floral
1/5
Grain
1/5
Earth
2/5
Umami
2/5
Read from the words above rather than measured. Where it says not described, none of the sources behind this page mention it, which is not the same as it not being there.
Base
red sweet potato (beni-imo) and rice koji made from domestic rice
Koji
white koji (on rice)
ABV
20%
What to mix with it
Tap a family to narrow it down. Every suggestion carries its reasoning, so if the reasoning does not convince you, ignore the suggestion.
A longer wedge is a family we'd reach for sooner with this bottle, worked out from its flavours rather than tasted. It isn't a score, or a comparison with other bottles.
Hot water in the glass first, spirit poured on top so it mixes itself. Around 40C in the glass is the sweet spot. This is not the only way, it is one way.
Hot water is the Kagoshima serve and it earns its reputation: heat pulls the earth and the sweetness up out of the glass. Cold water does the opposite and lengthens it without changing its shape.
Oyuwari: hot water first, then shochu, six of shochu to four of water. Imo shochu opens up in warmth
Hoppy Beverage Co. has made it in Tokyo since 1948; at 0.8 percent it is legally a soft drink, and it is hard to find outside Japan. Chill the bottle, the shochu and the mug and no ice is needed.
The distilleries themselves now sell imo shochu as a highball. Soda lifts the aroma off the glass instead of burying it.
Carbonation carries aroma up out of the glass, so a highball shows an aromatic bottle off rather than diluting the point of it.
Soft water, cold, over ice or not. One to one is normal. Mix a day ahead (maewari) and the edges round off.
Hot water is the Kagoshima serve and it earns its reputation: heat pulls the earth and the sweetness up out of the glass. Cold water does the opposite and lengthens it without changing its shape.
Maewari: mix imo shochu and water a day ahead and it rounds out
Bitter orange: sour and aromatic rather than sweet, the citrus that goes into ponzu. Bottled juice is sold for cooking and works straight in a glass. Use the peel too, it carries most of the smell.
Daidai is the citrus in ponzu, and ponzu is already on the table next to imo shochu
Bitter orange: sour and aromatic rather than sweet, the citrus that goes into ponzu. Bottled juice is sold for cooking and works straight in a glass. Use the peel too, it carries most of the smell.
Harder to find outside Japan than most of this list. Worth ordering or a trip to a Japanese grocery, and where something easier works as well, that comes first.
A Miyazaki citrus eaten with the white pith left on, which is sweet rather than bitter. Gentler and more floral than lemon, so it flavours a drink without taking it over.
Hyuganatsu is Miyazaki's citrus and imo shochu is what Miyazaki pours it beside; the soft acid does the same work on a sweet potato bottle from anywhere
A Miyazaki citrus eaten with the white pith left on, which is sweet rather than bitter. Gentler and more floral than lemon, so it flavours a drink without taking it over.
Harder to find outside Japan than most of this list. Worth ordering or a trip to a Japanese grocery, and where something easier works as well, that comes first.
Sweet, low-acid Japanese mandarin. Juice it or drop segments in a glass. It needs a squeeze of something sharper alongside.
Kagoshima bartenders pair imo shochu with mikan when it is in season
Sweet, low-acid Japanese mandarin. Juice it or drop segments in a glass. It needs a squeeze of something sharper alongside.
Harder to find outside Japan than most of this list. Worth ordering or a trip to a Japanese grocery, and where something easier works as well, that comes first.
The Japanese citrus that tastes like grapefruit, mandarin and lemon at once, with a floral peel. A little zest or juice goes a long way.
Citrus acid cuts sweet potato's weight. That's why Kagoshima bars reach for grapefruit and yuzu before anything else.
Kagoshima bartenders reach for yuzu with imo shochu first
Harder to find outside Japan than most of this list. Worth ordering or a trip to a Japanese grocery, and where something easier works as well, that comes first.
Braulio, made in Bormio from gentian, juniper, peppermint and yarrow, around forty-five dollars. A summer drink on shochu and a winter one on whisky, which is one bottle behaving two ways.
There is enough weight here to stand up to a bitter or a spice without disappearing under it.
Braulio, made in Bormio from gentian, juniper, peppermint and yarrow, around forty-five dollars. A summer drink on shochu and a winter one on whisky, which is one bottle behaving two ways.
Cynar, 16.5 percent, which is weaker than most shochu, so equal parts with a 25 percent bottle lands near 20 and the drink stays long. Soda or a grapefruit soda over the top is the producer's own serve.
There is enough weight here to stand up to a bitter or a spice without disappearing under it.
Cynar, 16.5 percent, which is weaker than most shochu, so equal parts with a 25 percent bottle lands near 20 and the drink stays long. Soda or a grapefruit soda over the top is the producer's own serve.
The Japanese Bitters, five 100ml expressions, sold at Astor Wines in New York. Angostura at nearly 45 percent is a small spike in a 25 percent drink in a way these are not.
There is enough weight here to stand up to a bitter or a spice without disappearing under it.
The Japanese Bitters, five 100ml expressions, sold at Astor Wines in New York. Angostura at nearly 45 percent is a small spike in a 25 percent drink in a way these are not.
Juice and peel are two different tools. Fresh juice, never bottled, is the whole basis of the lemon sour and the quickest way to put acid into a distilled base. The peel expressed over the top gives the oil and no acid at all, which is what a sweet or roasted bottle usually wants instead.
Juice and peel are two different tools. Fresh juice, never bottled, is the whole basis of the lemon sour and the quickest way to put acid into a distilled base. The peel expressed over the top gives the oil and no acid at all, which is what a sweet or roasted bottle usually wants instead.
Cocchi Americano: moscato steeped with cinchona bark, gentian and bitter orange. The bark is the point of it, and it carries a quinine bitterness no citrus will give you.
There is enough weight here to stand up to a bitter or a spice without disappearing under it.
Cocchi Americano: moscato steeped with cinchona bark, gentian and bitter orange. The bark is the point of it, and it carries a quinine bitterness no citrus will give you.
Jack Rudy's Extra Bitter, made with real cinchona bark, or Small Hand Foods'. Half a teaspoon and soda, set to the bottle in front of you rather than to a tonic maker's idea of a spirit.
There is enough weight here to stand up to a bitter or a spice without disappearing under it.
Jack Rudy's Extra Bitter, made with real cinchona bark, or Small Hand Foods'. Half a teaspoon and soda, set to the bottle in front of you rather than to a tonic maker's idea of a spirit.
Oita's citrus, softer than sudachi. Bartenders in Oita mix it with the local barley shochu and soda.
Oita's citrus, softer than sudachi. Bartenders in Oita mix it with the local barley shochu and soda.
Harder to find outside Japan than most of this list. Worth ordering or a trip to a Japanese grocery, and where something easier works as well, that comes first.
A pinch of ground sansho over the top, or a few peppercorns steeped. Numbing, citrusy, green.
Warm spice gives an earthy bottle a pulse without covering the earth itself.
There is enough weight here to stand up to a bitter or a spice without disappearing under it.
Harder to find outside Japan than most of this list. Worth ordering or a trip to a Japanese grocery, and where something easier works as well, that comes first.
Okinawa's own citrus, picked green and sharp, more bitter than lime and more floral than sudachi. Squeezed over awamori and soda it is what the islands actually drink.
Okinawa's own citrus, picked green and sharp, more bitter than lime and more floral than sudachi. Squeezed over awamori and soda it is what the islands actually drink.
Harder to find outside Japan than most of this list. Worth ordering or a trip to a Japanese grocery, and where something easier works as well, that comes first.
A small green citrus from Tokushima, sharper and more herbal than lime. Sold frozen or as juice in Japanese markets.
A small green citrus from Tokushima, sharper and more herbal than lime. Sold frozen or as juice in Japanese markets.
Harder to find outside Japan than most of this list. Worth ordering or a trip to a Japanese grocery, and where something easier works as well, that comes first.
The Kyushu condiment, in a tube in any Japanese grocer: fermented yuzu peel, green chili and salt. A quarter teaspoon stirred into an oyuwari, which is the serve Asahi publishes.
Warm spice gives an earthy bottle a pulse without covering the earth itself.
There is enough weight here to stand up to a bitter or a spice without disappearing under it.
Harder to find outside Japan than most of this list. Worth ordering or a trip to a Japanese grocery, and where something easier works as well, that comes first.
Barrow's Intense, made in Brooklyn, or Domaine de Canton, which is the easier one to find. Ginger and sugar arrive together either way, and both work hot as well as cold. Being spirits themselves they add alcohol along with the volume, which a juice or a syrup does not.
Ginger and sweet potato is a winter kitchen pairing before it is a bar one
Carpano Antica or Cocchi. A quarter of the shochu's volume, stirred cold, makes a manhattan-style drink: on a 25 percent shochu that is about 23 before the ice gets to it, where a 40 percent rye starts nearer 35.
There is enough weight here to carry vermouth without being flattened
Eden Foods sells it as Ume Plum Vinegar in most US supermarkets, and it is one of the cheapest things on this list. A bar spoon, and unlike a crushed umeboshi it can go into a shaken drink.
Salt is the fastest way to make an earthy bottle taste like more of itself.
Roasted buckwheat, in any Japanese grocery, hot or cold. In a soba restaurant the same serve is made with soba-yu, the starchy water the noodles were boiled in, which is thicker and cannot be bought.
This bottle's aroma is the reason to own it, and a roasted or smoky mixer covers exactly that.
There is enough weight here to stand up to a bitter or a spice without disappearing under it.
Roasted buckwheat, in any Japanese grocery, hot or cold. In a soba restaurant the same serve is made with soba-yu, the starchy water the noodles were boiled in, which is thicker and cannot be bought.
The non-alcoholic koji drink, sweet from rice starch alone. Blend with the spirit and ice; it is a shochu smoothie.
Amazake softens imo shochu into a winter dessert
The non-alcoholic koji drink, sweet from rice starch alone. Blend with the spirit and ice; it is a shochu smoothie.
Harder to find outside Japan than most of this list. Worth ordering or a trip to a Japanese grocery, and where something easier works as well, that comes first.
Sakamoto's, fermented outdoors in earthenware jars in Fukuyama and aged at least a year; Toiro and Japanese Taste ship it in the US. A teaspoon in a mizuwari is the whole intervention, and a second one is usually a mistake.
An earthy bottle has a savoury side already, and these meet it rather than trying to sweeten it away.
Harder to find outside Japan than most of this list. Worth ordering or a trip to a Japanese grocery, and where something easier works as well, that comes first.
The Korean-style yuzu preserve sold in jars. A spoon in hot water with shochu, or shaken cold.
Yuzu tea and imo shochu oyuwari is a Kagoshima winter
Harder to find outside Japan than most of this list. Worth ordering or a trip to a Japanese grocery, and where something easier works as well, that comes first.
The cordial, sweet and alcohol-free, poured like a syrup. Muscat, lychee and honey in one flower. The liqueur has its own entry below: a different product rather than a stronger or weaker version of this one, and it brings alcohol along with the flower.
Only for the lychee-scented bottles. On a heavy, roasted imo the flowers simply disappear.
Unsweetened, four parts shochu to six parts soy milk, which is how the Japanese recipes write it. Stronger than it tastes, so pour it knowing that.
Unsweetened, four parts shochu to six parts soy milk, which is how the Japanese recipes write it. Stronger than it tastes, so pour it knowing that.
Ways to serve it
On the rocks
Mizuwari (with water)
Sweet potato shochu is the one people are told they have to drink with hot water. Hot water is genuinely good, and it is also the hardest first sip to sell. Start it long and cold with soda and a wedge of grapefruit, and come back to the hot water once you like the spirit.
Cocktails other people made
We haven't found a cocktail written for this exact bottle. These were written for other bottles, so each one says which, and what changes if you pour this instead.
Written for Satsuma Kuradashi Genshu Shochu, also a sweet potato shochu. This bottle is lighter, 20% against 37%, so cut the mixer back or it will disappear.